John DeLay

Fractional Analytics Operator. I help SMB operators find trapped profit, reduce waste, and protect margin—Answer, System, Engine—without hiring a data team. Background: Medicare quality analytics, SR 11-7 model validation at a regional bank, production clinical decision-support workflows at health tech, and peer-reviewed public health research.

Case Studies

These are decision-support examples—not vanity content. Each one shows where margin leaks, trapped cash, or operational waste shows up in a real business model, and what an operator could do about it. Healthcare and ops-margin examples first; other verticals show the same decision-support pattern.

If you’re wondering whether this kind of work fits your situation, start here—or book a free audit.

Which No-Shows Are Actually Costing Your Clinic?

June 03, 2026

No-shows are usually reported as a single percentage. The better question: which missed appointments create the most revenue leakage—and what should you fix first? A worked example on strictly de-identified data.

Pricing Used Inventory: Know What It’s Worth Before You Name a Number

March 06, 2026

Pricing used inventory is a guessing game until you ground it in current market data. This decision-support example shows how live comparable listings become a repeatable pricing workflow for operators who cannot afford to leave margin behind.

IKEA Opens in Alabama: How Much Revenue Is at Risk for Birmingham Furniture Retailers?

February 25, 2026

IKEA opened its first Alabama store about 100 miles from Birmingham. This decision-support example shows how a retailer could estimate revenue at risk, identify exposed customer segments, and stress-test the assumptions behind a response plan.