About
Changepoint Analytics is a one-person operation. I’m John DeLay—a Fractional Analytics Operator who helps SMB operators find trapped profit, reduce waste, and protect margin using the data they already have.
I take a small number of clients at a time—on purpose—and every engagement maps to a clear outcome: an Answer, a System, or an Engine. You get logic, code, and explanation. No black boxes, no open-ended retainers, no slide decks pretending to be deliverables.
I don’t build dashboards. I build systems that tell operators what to do next—where margin is leaking, what to fix, and how to act before problems get expensive.
Who I work with
Primary — healthcare practices, clinics, and outpatient operators. If you have EHR, claims, billing, or scheduling data and recurring revenue-cycle or operational waste no one has time to quantify, that’s the core of what I do.
Also a fit — operations-driven services and retail SMBs. Same pattern: real data, trapped margin, and no analyst to find it.
If you don’t fit either bucket but you have data and a specific economic problem in front of you, reach out anyway. I’ll tell you honestly whether I can help.
What I’m not
- Not a dashboard shop. If what you actually need is a reporting tool, there are better options than me.
- Not a vague consultant. I don’t sell strategy decks or open-ended advisory.
- Not a platform project. I work from your existing messy data; no six-month transformation required first.
What I am: a fractional analytics operator building lightweight systems that reduce waste and improve margin. Productized leverage, not billable hours for their own sake.
Background
Education — MSPH in Biostatistics, University of Alabama at Birmingham; BS in Mathematics, Birmingham-Southern College.
Experience — Medicare quality analytics and program evaluation at a national quality improvement organization. Quantitative risk model validation under SR 11-7 at a regional bank. Production clinical decision-support workflows at a health tech company (prior authorization, clinical decision support). Peer-reviewed public health research through UAB.
That depth is available when a project requires it. Most of the time, what you actually need is simpler than that—and I’d rather do the simple thing well than oversell the complicated one.
Based in Birmingham, AL. Local and remote.