About
Changepoint Analytics is an operations intelligence partner for healthcare and regulated SMBs. We don’t sell software or strategy decks. We find trapped profit in operations and build lightweight systems that help owners act on it — without hiring a data team.
I’m John DeLay, the person behind Changepoint. I take on a limited number of clients at a time, scope work to specific outcomes on staffing, pricing, or performance, and hand off the logic so your team can run it.
Who this is for
Independent healthcare and health services operators — clinics, outpatient groups, rehab and therapy, behavioral health, home health, and similar regulated operators. Best fit when staffing, capacity, no-shows, collections, or site/provider performance are costing you money you can feel.
Owner-led businesses with pricing or margin pressure — clinics and other service operators where underpricing, location margin opacity, or manual margin reporting is the problem. Secondary wedge, same engagement model.
SMBs too small for a full analytics hire — typically operators who can approve scope and move in weeks, sitting on underused data in Excel, EHR, practice management, CRM, or accounting tools. Built for people who can say yes — not committees that need to run it up the flagpole.
Not a fit: vague “AI strategy,” cosmetic dashboards with no decision attached, or generalist “help us with analytics” with no staffing, pricing, or performance problem in view.
How engagements work
Answer — Fast clarity when you have one clear operating or financial question.
System — A durable workflow or tool when the same decision repeats.
Engine — Scoped ongoing decision support when delay compounds monthly.
Details are on the Services page. Every engagement ends with documentation and a handoff; client-owned output is planned from the start.
Why clients trust me
About John
Education: MSPH in Biostatistics, University of Alabama at Birmingham — BS in Mathematics, Birmingham-Southern College.
Background: Health tech (AI/LLM systems, prior authorization), regional banking (risk model validation, SR 11-7), Medicare quality improvement (CMS programs, claims analytics, EHR data), published public health research.
I’ve built and deployed LLM-based workflows at a health tech company focused on prior authorization and clinical decision support. I’ve validated quantitative risk models at a major regional bank under SR 11-7 requirements. I’ve done Medicare quality analytics and program evaluation at a national quality improvement organization. And I’ve contributed to peer-reviewed public health research through UAB.
That depth stays under the hood. On the surface, the work is operational ROI — clearer staffing, pricing, and performance decisions.